New Proposition

The new AXA protection range 2003-2004
  • Entry into IFA market and reinvigorate tied sales
  • Part of initial 8 man team to determine proposition
    – Menu product, full intermediary service


  • Development of business case
  • Interface to implementation work for project owner
    – Ensure all work streams directed to same vision
    – Takeover failing work streams to get back on track


  • Result successful launch into IFA market
  • AXA now number 4 in IFA term market and winning new bancassurer ties